Case Study 1- BMTH 'SHADOW MOSES'

This music video in my opinion is one of Bmth's best music videos. When the music video starts straight away we see a technique used which is called 'camera shift' which creates motion sickness. It looks like the camera is moving from side to side and this makes the audience feel like they have a headache. This is created by using two cameras filming the same thing and emerging both of the recorded videos together which creates motion sickness. I would love to use this in my music video as it fascinates the audience and grabs attention. In addition it also matches the genre of the song.

The cutting rates are very fast because it is a fast and energetic song. The genre of this song is Metal/Rock. Although there are fast cutting rates there are also many slow motions to almost let the audience breath before going into the motion sickness again. This music video is very powerful as it makes the audience feel involved. The target audience is teenagers/adults as mostly teenagers listen to songs from this genre. In the past listening to metal was a bad thing as only 'emo' people would watch it however now it is a lot more accepted. The music video is performance based as we can see the band all together performing and in some scenes there is only the main singer.

As for mise en scene the video begins with a shot of lead vocalist Oliver Sykes standing in the snow while holding a lit flare. The rest of the video switches among scenes of a girl walking alone through the snow, the band performing "Shadow Moses" in the snow, the band performing on a beach in front of the ocean, and of Sykes holding a flare while standing in the snow at night. The lit flare is a reddish pink colour which contrast with the white colour of the snow. White signifies purity and innocence wheres red signifies passion, death and danger. The props used are the instruments.
An interesting shot that I like is the drummer Matt Nichols playing the drums in slow motion with flares. This is interesting as this is the only point where the cuts are not fast and don’t match the beat of the song. However because it is a small snippet it still looks professional and very cool.

In the beginning of the music video there is an establishing shot of the ocean with the girl standing on the edge which echoes the lyrics used in the song which is ' Can you tell from the look in our eyes, we're going nowhere'. This is because the establishing shot shows that there is no ending. Later on there are many long shots to show the band members and the surroundings followed by many extreme close ups of Oli Sykes lip syncing with the microphone very close to his mouth which signifies passion and pain.