Yesterday, as A2 Media Students we went on a trip to see 10 very unique music videos which was exhibited in Holborn. The Infinite Mix had many different genres of music and it brought together a wide range of works. In all these works the interplay between moving image and sound was crucial. Most of the artists compressed, commissioned or remixed soundtracks that related to the visual element of their work in unexpected ways, and ensure that what we heard was as important as what we saw.
The variety consisted from 3D video to holographic illusions to even multi-screen installations. They were all very unique, eye-catching and amusing. In fact, after the trip, the next day which is today I went to the exhibition again because I wanted to listen and watch all of them and take my time doing it. I particularly went again because I really wanted to visit number 10.
Martin Creed- Work No. 1701,2013
This video focused on gesture and movement and it was simply a range of people crossing the road in New York City(yellow taxis) and all of the people that were crossing the road had some sort of disability to do with their leg or feet. I really liked how the music video was consistent and the people went from point A to B, then B to A. I thought it was very interesting and also inspiring as it did not make me feel sympathetic towards the people, in fact everything seemed normal as they were normal people crossing the road. I also liked how everything seemed natural as in the costume and the area it was shot in, seemed like nothing was planned out.
Stan Douglas- Luanda-Kinshasa, 2013
This music video was shot on a set and the genre was jazz. It seemed very endless as there was many instruments playing at the same time however they were all complementing each other. At some points it really made me try to concentrate because I was trying to keep up with the beat but because there was so much going on I couldn't. Whenever one of the instruments was the main one, the camera would focus on that instrument and the musicians facial expressions really added a different touch to the music video as they were very passionate about what they were doing.
Ugo Rondinone- THANX 4 NOTHING. 2015
This was by far my second favourite poem soundtrack and video. It was written on John Giorno's 70th birthday. It's about him looking back at his life, and the events that happened and things that shaped his life and he gives thanks to everyone and everything, talking about friendships, deaths, sex, lovers and his depression. It is a multi-screened installation which I thought as absolutely amazing. Whichever direction you face its as if he is talking directly to you and you almost feel trapped. It's amazing how in one screen it was a long shot and it the other one it would be a closeup. It was a great experience and the poem really did make me contemplate life. I loved how it was black and white and there was two different mise en scenes ( costume). One of them he was wearing a black suit and the other one he was wearing a white suit which contrasted from one another. The soundtrack that was playing in the background complemented the poem and I thought it was incredible. The choreograph included close ups, extreme close ups, long shots, and high-speed editing. I would love to use the high contrasted use of black and white in my own music video as it would suit my genre which is rock/metal.
Kahlil Joseph- m.A.A.d., 2015
This was made in response to Kendrick Lamar's 2012 album good kid. Joseph's work incorporates home videos shot by the singer's uncle in 1992. The interplay between image and sound elaborates a complex, original and compelling vision of a contemporary African-American community. In the music video I loved the establishing bird's eye shots because the clips were taken both during day time and night time and it looked like a very nice place. In addition, in this music video lots of slow motions were used which I am planning to use in my own music video. The parts where there was slow motion, the volume of the music was reduced which made it seem very realistic. Eg when they were underwater and it was in slow motion, the volume of the music was also decreased. Using this technique in my music video would make my music video and the soundtrack compliment each other.
Jeremy Deller & Cecilia Bengolea- Bom Bom's Dream,2016
This music video was very interesting because of the use of animations and the use of low-fi special effects. It was about Bom Bom's dream and Bom Bom is a dancer. It explores the social character of rituals related to popular music. The soundtrack is an original track from Deller. The dance moves were very explicit and it was very eye-catching. They had definitely used green screen to achieve the added animations. Whilst watching the music video I was focusing on how they had made the music video rather than what was happening because it was very interesting that they chose to use a lizard eating the man. Everything was very surreal and contemporary. Cyprien Gaillard- Nightlife, 2015
https://www.youtube.com/watch?v=fBCoC8glE74
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